Marqeta, a modern card-issuing platform, hired us to revamp their marketing site and visual identity. Our goal was to create a captivating product-focused narrative that leveraged 3D elements and interactive graphics.
We did:
Web Design / Content / Interaction Design / 3D Design / Development
We did:
Web Design / Content / Interaction Design / 3D Design / Development
The Card Journey
Companies use Marqeta to issue both physical and virtual cards. We sought to explain this offering with a simple visual language, which we achieved by drawing user attention to an evolving card across the homepage.
Enhancing Conversion
By maintaining the connection to the physical card, we demonstrated the key advantages, flexibility, and scalability of the services in a compelling way. The micro-animations were utilized to bring the objects into focus, showcasing Marqeta’s solutions through unique visual storytelling.
Bring the objects into focus
Our design approach harmonized realistic forms and materials along with vector and text objects. The result is a truly balanced UI, featuring proper distribution of accents and delightful animations.
Beyond the Homepage
Incorporating visual vignettes to present different features was a key aspect of the homepage. For consistency, a similar content structure was applied to the inner pages of the site.
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